CoffeeB
D2C online shop for the global launch of the world's first capsule-free coffee system — built for Delica AG (Migros), live since September 2022.
The problem
Delica AG, one of Switzerland's largest coffee roasters and part of the Migros group, was attempting something unusual: launching an entirely new product category. CoffeeB replaces the coffee capsule with a compressed coffee ball in a patented compostable coating — 37 years after the capsule was invented. The September 2022 market launch in Switzerland and France needed a standalone D2C online shop that could carry the product's complexity: configurable coffee ball varieties, a subscription model for repeat orders, Swiss payment methods and full trilingual support for the home market. At the same time the shop had to withstand the media pressure of an international product launch — with correspondingly unpredictable traffic spikes at go-live.
Our approach
We built the CoffeeB shop on Shopware 6 from the ground up and shipped it in time for the global launch. The architecture was designed from day one for multiple currency zones and language regions: Swiss francs and euros, three languages for the Swiss market, a separate storefront for France. The subscription system let customers order coffee ball varieties as a recurring delivery — a core requirement for a consumable of this kind. In a second phase we migrated the operation to Shopify Plus for better long-term scalability and simpler theme maintenance.
- Shopware 6 shop with multi-storefront for Switzerland (CHF) and international markets (EUR)
- Trilingual DE / FR / IT for the Swiss market
- Product configuration for coffee ball variety selection and machine models
- Subscription functionality for automatic repeat orders
- Payment integration: TWINT, PostFinance, Stripe (card)
- Migration from Shopware 6 to Shopify Plus including data transfer and theme development
The impact
The shop went live on the announced date and absorbed the traffic spikes of a global media launch without interruption. CoffeeB was received in the international press as one of the most significant coffee innovations in decades — and the online shop was the only direct sales channel at launch. Multilingual support and Swiss payment methods meant the home market was fully served from day one. The later migration to Shopify Plus laid the groundwork for further international expansion, including entry into the German market in 2023.
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